What Is FMSG?
FMSG is a sustainability focused freight brokerage that connects shippers with ecological freight solutions, providing comprehensive sustainable solutions for commercial shipments. FMSG helps companies manage the environmental impacts of transportation logistics without sacrificing performance by using data-driven routing, certified green carriers, and technological integrations to streamline operations, advance the carrier onboarding process, and keep rates competitive with traditional brokerages.
James Geth (JP)
“Raised in rural Northern California and shaped by years of hands-on work as a mechanic, truck driver, and logistics manager, I’ve seen firsthand the environmental cost of our current freight systems. As a father, husband, and business owner, I’m driven by a long-term vision not just to build a brokerage, but to solve generational challenges through better supply chain decisions. I believe sustainability must be both actionable and accountable, and I’m building FMSG around that belief. I’m built tough by country living and honed on the ranch, in the shop, and over the road, the think local & act global perspective shapes everything we do.” - JP
“James is “mister get it done!” Neither of us are short on ideas to improve the world we live in and he brings a balance to our businesses. He makes sure we have solid yet flexible plans should something unforeseen take place we are prepared and can act swiftly with confidence.” -Zhenga
Zhenga
“I have always known I would become a business owner and also work for myself, however, I wasn’t always aware I would find myself working in transportation and in the process of forming a non-profit organization focused on sustainability services. Over the years I have focused on living a more sustainable life, but I realized I could do more by becoming active in various industries instead of complaining about them. It will take generations of people to change and sustain new ways of operating that support life on Earth while respecting nature, which many humans have forgotten they are part of….I shall remind them.
I am a mother among many other things, yet knowing my daughter is watching me & learning is more motivating than anything else. Our businesses are also part of her legacy.”
“Zhenga is the executive complement to “Mr. Get It Done.” As “Ms. Made It Happen,” she brings adaptive thinking, creative problem-solving, and purpose-driven leadership to our daily operations and long-term strategy. We may not have every answer to the challenges facing logistics and sustainability, but our understanding of each other’s strengths gives us confidence in a shared vision of sustainable success.”
-James (JP)